Company Milestones

Today, Nautilus, Inc. is the only major health and fitness company that competes across all channels where people shop and exercise. We market fitness products and accessories under the four leading brands in fitness -- Nautilus, Bowflex, Schwinn® Fitness, and StairMaster. Here's how we got there:

2008
Oct 15, 2008	The company introduces the Schwinn® 460 Variable Stride Elliptical Machine. Uniquely designed for home use, the Schwinn 460 Elliptical incorporates three foot-driven motions -- stepping, walking, and running -- with an integrated handlebar system to engage upper- and lower-body muscles.
Oct 2, 2008	Nautilus recognized as Official Fitness Equipment Supplier to the Dallas Mavericks. An 11- piece assortment of Nautilus equipment was installed at the American Airlines Center, the arena the Mavericks call home. "We use a high intensity training program to get our players ready for the season, and utilizing quality equipment is extremely important to that process," said Head Coach Rick Carlisle. "As our partner, Nautilus has provided the Mavs with the best fitness equipment in the business."
Apr 21, 2008	Nautilus announces the sale of Pearl iZumi USA to Shimano American Corporation
2007
Dec 3, 2007	The Phoenix Suns' training facility is among the first all-Nautilus facilities in the region. A 30-piece custom-designed assortment includes eight cardio units, including elliptical, treadmills along with more than 20 circuit strength and free-weight products.
Sept 20, 2007	Nautilus and Pacific Cycle Inc. partner to serve independent bike dealers. The two organizations who have shared control of the Schwinn® brand since 2001, form a distribution agreement to better serve the cycling and fitness needs of the nation's independent bike dealers.
Aug 28, 2007	Nautilus recognizes the passing of the founder of Nautilus equipment, Arthur Jones. Jones, the inventor of Nautilus® training equipment in 1970 was a pioneer in strength training..
Jun 4, 2007	The company introduces a new upright version of its space-age Bowflex Revolution® - the Bowflex Revolution XP Home Gym. This compact unit fits a 4’x 5’ foot space or corner, making it perfect for lofts, condominiums or any home.
May 18, 2007	The Collegiate Strength and Conditioning Coaches Association honors Nautilus, Inc. for its leadership in maximizing athletic performance. "For 30 years Nautilus has been synonymous with quality, and they've proved it once again with the new Nautilus® XPLOAD™ Athletic Performance line," said Dr. Chuck Stiggins, CSCCa executive director, who served as strength and conditioning coach for Brigham Young University for 25 years.
Mar 30, 2007	Nautilus dials up a breakthrough in commercial strength training with the introduction of Nautilus One™. The new strength circuit features a patented new resistance engine and enhanced biomechanical design to help club members achieve results quickly and without intimidation. Clinical tests on the abdominal machine were done by the National Academy of Sports Medicine (NASM) at the University of North Carolina, Chapel Hill. They revealed the Nautilus One abdominal machine generated 44 percent more muscle activation than its closest competitor.
Mar 29, 2007	Nautilus adds new free weights, exercise bikes and Nautilus Responsiv Fitness apparel to the commercial product lineup.
Feb 20, 2007	The company introduces another model of its popular space-saving dumbbells, Bowflex® SelectTech® 1090 Dumbbells. With weight ranges from 10 to 90 pounds adjustments are made by simply turning a dial.
Jan 11, 2007	The company introduces a new Nautilus® XPLOAD™ athletic performance strength training line, plate-loaded strength equipment designed to give athletes a training advantage
Jan 8, 2007	The company announces business partnership with the National Academy of Sports Medicine (NASM). to provide research and training support for new fitness products and introduce new education programs for fitness professionals.
2006
Nov 7, 2006	The company receives top global fitness honors for its commercial strength equipment. Nautilus is awarded the 2006 Best Global Fitness Equipment Manufacturer honor from Fitness Tribune, a Swiss fitness publication that commissioned independent research through the Germany-based Dr. Gottlob Institut to complete a first-ever scientific evaluation on fitness equipment worldwide.
Nov 7, 2006	The company announces plans to relocate its Louisville, Colo.-based product development facility to the company headquarters in Vancouver, Wash., and move its Apparel Division from nearby Broomfield, Colo., into a company owned building in Louisville, Colo.
Sep 1, 2006	Nautilus, Inc. introduced the Nautilus S912 2-Stack Strength Gym, an innovative two-stack strength training system to provide club-quality workouts at hotels, apartment complexes, physical therapy clinics and upscale homes.
Aug 21, 2006	An Indianapolis fireman and entrepreneur Jim Campbell, 48, shattered the world record of steps climbed on a StairMaster® StepMill during a fundraising event. Campbell climbed 106,377 steps or 13.4 vertical miles in a 24-hour period, 60 percent more than the previous record 66,000 steps set earlier in 2006. The feat was the equivalent of a half-marathon vertically, or climbing steps of the Empire State Building more than 56 times, in just 18 hours of stepping.
July 27, 2006	Nautilus debuts first-ever branded apparel line for fitness training indoors at the IDEA World fitness Convention. Introducing Responsiv Fitness Apparel, the new line of apparel features ultra-high performance fabrics that actively keep sweat at bay, and panels that move with the unique range of motion experienced when working out indoors.
July 17, 2006	Nautilus broadens its cardio equipment intellectual property with acquisition of patent portfolio surrounding cardiovascular fitness equipment from a Texas equipment inventor. The patent portfolio containing more than 30 individual patents was acquired from fitness inventor Bob Rodgers, regarded as one of the top inventors, especially surrounding elliptical cardiovascular trainers.
May 16, 2006	Nautilus, adds sixth leading brand to fitness portfolio by acquiring Universal.
Mar 22, 2006	The company adds entertainment features to its commercial lineup as well as introduces new commercial cardiovascular and strength products at IHRSA. Formally introduced were the TreadClimber, elliptical trainers with MyStride technology, and redesigned cordless upright and recumbent exercise bikes. A new line of commercial free weight training equipment was introduced as well as a new Nautilus Studio line of selectorized strength equipment for hotels and apartment complexes.
2005
July 27, 2005	Thanks to a resistance technology called SpiraFlex®, astronauts aboard the International Space Station are able to work out effectively. This technology is incorporated into the Bowflex Revolution® home gym, a brand new home gym for consumers.
July 8, 2005	The company announced the acquisition of PEARL iZUMi USA, a leading provider of high-performance fitness apparel and footwear for cyclists, runners and fitness enthusiasts.
July 6, 2005	Geoff Weber, a 37-year-old Navy Intelligence Officer, breaks a Guinness World Record running on a new Nautilus® treadmill at the 2005 IDEA World Fitness Convention. Weber shatters the 50 kilometer world record with a time of three hours, 41 minutes and 53 seconds, beating the previous record by nearly three minutes.
Spring 2005	Nautilus goes cardio, with the launch of new treadmills, innovative variable stride ellipticals, and the commercial TreadClimber® cardio product. It also continues innovation with a new Ultimate 2 home gym, prepares for launch of its first Bowflex home gym without Power Rod® technology.
March 2005	Nautilus, Inc. becomes the company's official name after an 18-month process of integrating acquired companies and systems and functioning with "the power of one".
February 2005	The company reports 2004 net sales of $523.8 million.
January 2005	The company introduces the fitness industry's first-ever full-color catalog and accompanying website.
2004
December 2004	The company announces new partnership with The Sports Authority signaling its move into retail. It includes an in-store Bowflex and Schwinn branded pad with the theme "Make Room for Fitness?". Its aim is to help consumers understand options for creating a home fitness area.
November 2004	The company launches first advertising campaign to support the Nautilus brand in more than a decade.
October 2004	Bowflex becomes a fitness brand (rather than a product) with the expansion to include treadmills, free weights, strength cages, TreadClimber cardio products.
April 2004	The company introduces the new Bowflex Xtreme? 2 and Bowflex Sport? home gyms, reflecting innovation in its home gym lineup.
January 2004	The company tests SelectTech? dumbbells, a new innovation in free weights. Early tests cause initial quantities to sell out. The product is formally launched later in the year.
2003
July 2003	The company begins transition toward a multi-product, multi-channel company. It accelerates innovation spending, launches market research, begins channel diversification, and imposes fiscal discipline.
March 2003	The company introduces the innovative TreadClimber® home fitness machine, which later becomes the fastest-growing new product in its history.
2002
May 2002	The company changes its name to The Nautilus Group, Inc. and moves to the New York Stock Exchange (NYSE:NLS).
May 2002	The company acquires StairMaster brand and assets.
2001
September 2001	Direct Focus, Inc. purchases the fitness division of Schwinn/GT Corporation, including the Trimline® brand.
1999
May 1999	The company moves to NASDAQ to further capitalize upon the direct-to-consumer business model.
January 1999	The company acquires Nautilus Human Performance Systems, Inc., an established maker of strength training equipment for health clubs.
1997
June 1997	The Company changes its name from Bowflex, Inc. to Direct Focus, Inc., signaling its transition as a manufacturer of home fitness equipment to a comprehensive marketer, developer, and manufacturer of fitness and healthy lifestyle equipment.
1993
January 1993	Bowflex began marketing its strength training products directly to consumers through cable television spots and infomercials.
1986
April 1986	Nautilus, Inc. was founded as Bowflex of America, Inc., a manufacturer, marketer and distributor of the Bowflex strength training system.
1970
1970	A new company called Nautilus is formed to introduce the concept of selectorized strength equipment. The equipment is designed with Nautilus-shaped cams that apply greater resistance in exercise motions where muscles are strongest.
1965
1965	Schwinn introduces the first in-home workout machines.

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Company Milestones

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